Read the complete exemplary SWOT TOWS analysis of the flower shop „Coquette” which includes the description of the company, the evaluation of the factors, the detection of the relations, the evaluation of every strategy variant and the description of the strategy of the further procedures. If you want to see the process of the SWOT TOWS analysis creation, you can check it for free on the JakNapisac.com in the article SWOT/ TOWS strategic analysis – step by step. Choice of strategy. The example of the SWOT TOWS analysis was created based on the guidelines included there.

Read the SWOT TOWS analysis prepared for the flower shop „Coquette”. The analysis is not only a table divided into four parts in which the random factors were usually written. It is a tool thanks to which you can choose a strategy for your company based on the actual strengths and weaknesses as well as the opportunities and threats present in its environment.

The complete text: SWOT TOWS analysis of the flower shop „Coquette”

Cover page

Table of content

Introduction
1. The characteristics of the examined company
2. Mission and the aims of the company
   2.1. The company’s mission
   2.2. The company’s aims
   2.3. The company’s strategy
3. Identification and the description of factors
   3.1. The list of factors
   3.2. Evaluation
   3.3. Strengths
   3.4. Weaknesses
   3.5. Opportunities
   3.6. Threats
4. Evaluation of the strategic position
   4.1. Determination of weights
   4.2. Detection of dependencies
   4.3. Summary of the obtained result
5. Conclusions and choice of strategy
List of tables

Introduction

The SWOT TOWS analysis was made for the newly established flower shop „Coquette” which began its activity in 2016. The concept of the research used was to determine the strengths and weaknesses of the company, point the opportunities and threats in its environment, and then to set a strategy of the further procedures for it. The subjects of the analysis were the current situation and the forecast for the future.

The flower shop „Coquette” sells the cut and artificial flowers, pot plants, products for the plants cultivation and accessories. Our mission is to create the outstanding flower compositions and to provide professional floristic services. The bunches, bouquets and decorations are made only from the highest quality of flowers and products. The company is going to conduct the online sale to reach the wide range of customers with its offer and to make the sale easier.

A point of reference, hypothetically, is a perfect company for which we conducted a comparative analysis determining the strengths and weaknesses of the managed company and defined the opportunities and threats which appear in the sector. The results of the SWOT TOWS analysis will help the owners to take strategic decisions concerning the development of their company.

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